When I went to my Dad’s house recently there was a bag of Cool Ranch Doritos on top of the fridge. Not one to turn down the gracious offerings of any host I ate most of the bag, licking the magical MSG dust off my fingers between each handful. My once youthful lust for Doritos – scarfing down bags of them with friends while watching VHS tapes rented from Blockbuster – was reignited. That was until I saw the brand hack ad targeting Doritos parent company PepsiCo for their over usage of palm oil.
Read More
