The ability of assumption

Inspiration Porn – the second best thing about the internet. The other day I threw my back out while visiting DC, a painful three hours of travel from my home in Brooklyn. After two days laid out on a friend’s bed, unable put on my own socks, I took a handful of Advil and got on a plane.

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Joseph Phelan
Of course, a Super Bowl post

Ads are a great study in compelling emotionally driven storytelling with one very clear purpose and goal - to sell you something. Good advertisers are ahead of the curve when it comes to: creativity, cultural resonance, applied psychology, and ultimately emotional manipulation. 

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Joseph Phelan
Time to shut up and listen

Sometimes it is good to just shut up and listen, especially if like me you have a tendency to mansplain things. This week when I shut up, or rather stopped trying to write something very brilliant for the CSS blog, I found some really great stuff out there on the internets written by some really smart people.

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Joseph Phelan
Doritos Brand Hack

When I went to my Dad’s house recently there was a bag of Cool Ranch Doritos on top of the fridge. Not one to turn down the gracious offerings of any host I ate most of the bag, licking the magical MSG dust off my fingers between each handful. My once youthful lust for Doritos – scarfing down bags of them with friends while watching VHS tapes rented from Blockbuster – was reignited. That was until I saw the brand hack ad targeting Doritos parent company PepsiCo for their over usage of palm oil.

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Joseph Phelan
Top Memes 2014

From the silly to the serious, 2014 was another year filled with viral videos and twitter conversations gone global. In our annual installment of Top Memes, CSS has collected and analyzed the Top 14 Memes of 2014 that made waves throughout the movements for social and environmental justice (and a couple that just rippled through the interwebs).

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