With this list, our goal is to build the capacity of change agents, ourselves included, for understanding what memes travel far and wide with the most impact. If we know our work is to #changethestory, how do we deploy increasingly-effective memes that shape politics and culture towards the justice we all so desperately need?
Our annual Top Social Justice Memes considers memes used or created by our social movements to challenge the status quo, and the mass memes shaping politics and pop culture. Memes spread meaning through story via symbols and practices. More than mere internet graphics, memes are transmitted through writing, speech, gestures, images, rituals, and other phenomena. 2017 was an amazing year for stories and memes! This year we found ourselves noticing a pervasive turn from the basic NO of protest, to a values-driven YES to the world we are fighting for.