Narrative strategy & social change
On April 26, 2013, story-based strategists and leaders in the philanthropy community gathered at the New York Foundation for Stories from the Field and conversation about the intersection of narrative and social change. Below find videos of the complete presentations by Patrick Reinsborough of Center for Story-based Strategy, James Haslam of Vermont Workers' Center, Lenina Nadal of Right to the City Alliance, and Parin Shah of Asian Pacific Environmental Network.
WHAT IS STORY-BASED STRATEGY?
Patrick Reinsborough, Co-director, describes the methodology and how Center for Story-based Strategy (CSS) acts as a movement support organization.
IS STORY-BASED STRATEGY MAKING LONG-TERM IMPACT?
Lenina Nadal of Right to the City describes the difference it's made to have embedded leadership development and strategic communications support. From bringing a racial justice lens to the occupy moment, to creating a meme which generated over 930 global press hits at the Bank of America shareholders meeting and shifting the housing crisis to a conversation about abundance, CSS and RTTC plan for continued partnership.
DOES FRAMING REALLY MAKE A DIFFERENCE?
James Haslam of the Vermont Workers' Center reflects on how framing work with CSS Co-director Doyle Canning set the stage for a universal healthcare win in VT. With a human rights frame, universal really means everyone.
HOW CAN OUR MOVEMENTS DEVELOP SHARED NARRATIVE WITHOUT WATERING DOWN OUR ORGANIZATION'S MESSAGE?
Parin Shah of Asian Pacific Environmental Network (APEN) charts the pivot to a propositional frame, which is a new and exciting moment for APEN. He describes the importance of alignment within the sector, and the role CSS has played in the climate and environmental justice movements.
DO YOU HAVE A FUN ANIMATION THAT WILL HELP ME EXPLAIN WHAT CSS DOES?
We do! 30 seconds: highly effective at producing large smiles, and making people thirsty for more story-based strategy.