RE:IMAGINING CHANGE updated with a 2nd Edition!

From climate change fueled disasters, to attacks on immigrants and neo-fascists in the streets, Trump’s agenda of hate, destruction and greed threatens us all. Fortunately historic numbers of people from all walks of life have joined the resistance. As we fight Trump we are also fighting in the new “post-truth” environment that he and his supporters in the right-wing media machine have created. The facts may be on our side but we need better ways to make our truths believable, compelling and actionable. Our movements need to win the Battle of the Story! 

Fortunately one of the widely used manuals for teaching organizers about narrative, messaging and strategy has just been released in an updated, expanded 2nd Edition. 

Re:Imagining Change: How to Use Story-based Strategy to Win Campaigns, Build Movements and Change the World is packed with new tools, pragmatic lessons and updated case studies on harnessing the power of narrative, culture, and imagination to help our movements win. Featuring inspiring examples from a wide range of issues, campaigns and movements, this unique practitioners’ guide provides theoretical frameworks and hands-on guidance to challenge oppressive narratives and amplify progressive campaigns. The new edition also has a foreword by Jonathan Matthew Smucker author of the recently published excellent book Hegemony How-To (AK Press 2017). The book features powerful examples from lots of different movements and campaigns.

In order to get this book into the hands of people of the frontlines it’s being offered to activists and movement organizations with a 50% discount. So go get a copy directly from the publisher at and use the coupon code CHANGE. Better yet buy two copies (for the price of one!) and give the 2nd copy to a new activist or you favorite local organization.

Angus Maguire
Women of Color Grow the Resistance

By Bernice Julie Shaw & Maria Zamudio

“The energy of our women of color contingent was palpable -- many individual women and their families gravitated towards our drums, banners, and our joyful chants of liberation and justice. One mother and her child picked up the megaphone and sang a song of resistance. Another group of older white women joined our delegation and asked to help carry our 75 foot “RESIST” banner with us. This is what it feels like to lead with a vision of organized-community.”
-- Angela Adrar, Climate Justice Alliance ED

On J20 and J21 (Inauguration Day & the Women’s March on Washington) the Center for Story-Based Strategy team joined organizers and members from 4 alliances - Climate Justice Alliance, Right to the City, Indigenous Environmental Network and Grassroots Global Justice - in DC to come together as the It Takes Roots to Grow the Resistance delegation - connecting struggles for land, water, housing, and gender justice to firmly stand up to Trump and his corporate cabinet as the defenders of our communities.  

Along with the Ruckus Society, CSS provided on-site support for the delegation. CSS was able to bring in our key tools and ensure that the stories of this incredibly organized contingent led by women of color was seen and heard. From the banners, to chants, to the cardboard signs being worn by women-leaders, the It Takes Roots contingent was deeply grounded in their role as defenders. From actions in front of the Dept of Energy and Housing and Urban Development Dept to our presence as a diverse women of color led contingent in the Women’s March, the delegation declared a vision that the only way to resist Trump and his corporate cabinet is by standing with each other in intersecting struggle and profound solidarity. 

As the world asks “what’s next” in the first 100 days of the resistance movement, it is clear that leadership from women of color and communities organizing on the frontlines of social, economic, gender and racial justice fights are needed now more than ever. Stay tuned as CSS continues supporting these efforts…



Angus Maguire