The Big Stories
In recent years zombies and the zombie apocalypse have loomed large in the collective American imagination, in film and television, endless YouTube videos, theme parties and marathons, shooting target companies and survivalist groups, video games and counter-terrorism training, used in course curricula from elementary to college levels to teach topics from geography to public health to sociology, and by the CDC to promote emergency response to viral outbreaks. My chapter, It is easier to imagine the zombie apocalypse than to imagine the end of capitalism, for this year’s Project Censored book, examines representations in popular culture, draws out historical connections and diverse monster theories that help us see how we, in the United States in particular, are processing and making sense of systemic social and environmental horror.
In story-based strategy, we often say "Humans are the narrative animal." All human cultures have created meaning and made sense of the world through stories. These stories and mythologies shape the way people think, what people believe about the world and each other, and perhaps most importantly shape what people believe is possible.
Here at the Center for Story-Based Strategy Blog we go deep and heavy on ideas. That's because we really believe that organizers, activists, communicators, and everyday people interested in winning justice need to look at dominant narratives, truth vs. meaning and emerging counter narratives in order to win.