Drum Roll Please...
*Top Memes of 2015 writers: Hannah Jones, Saa'un Bell, Yee Won, and CSS Staff.
#10- Dear AirBnB
The red “Dear [San Francisco]” billboards from AirBnB that popped up across the city were so snarky, outlining how they ‘hoped’ SF would spend their precious tax money, many thought they were a Yes Men-style hoax, pointing out the douchebaggery of AirBnB. Quickly, however, we learned that the passive-aggressive ads were in fact real, and the backlash was swift. Residents replied with #DearAirBnB letters across the internet, showing the company just how (un)grateful folks are for their measly tax money and their gentrifying ways. (You don’t get a cookie for paying your taxes, AirBnB!) Then the day before the election, community groups took over AirBnB Headquarters, delivering red, billboard-reminiscent house-shaped signs decrying AirBnB’s negative effects on the city (ex: “HOMELESSNESS, Love AirBnB”), suspended in the high-ceilinged lobby with helium balloons. Unfortunately, AirBnB’s $8 million campaign against Prop F sealed its defeat, but communities from San Francisco to New York continue the fight.
#9- Rachel Dolezal
#7- #Cop21 [The Shoes | #Brandalism]
#5- Syrian Refugee Child washed ashore
This powerful meme has topped our list for the 3rd year in a row, proving it’s more than a moment, it’s a movement.
A movement that won’t be deterred or dismissed.
The Black Lives Matter narrative has powered itself into a juggernaught of social and political force changing how we talk about Anti-Blackness and racism in America, and putting an end to the myth that racism is a thing of the past. It has opened up space to reframe the narratives and histories of how systemic racism plays out across all institutions: surfacing in the 2016 presidential election, calling attention to the lives of Black and Trans women, to suspicious deaths in police custody, and sparking a student movement across college campuses to address the rampant anti-blackness deeply rooted in education institutions. Black Lives Matter will continue to dominate the national narrative in 2016.